Hey, I’m Paula Sierra.
UI/UX Product Designer!
Product Designer with experience across Europe and LATAM, turning user insights into design and business wins. I don’t just focus on execution, I think about the product, the users, and the bigger business picture.
Here are a few designs and business wins I've accomplished:
At IMAGO, Europe’s largest media database, I led UX research with 50+ participants, uncovering 112 usability issues and redesigning the search experience, improving user satisfaction by 12.5% in just 30 days. I also built IMAGO’s first Design System, introducing scalable components and responsive layouts that accelerated the redesign of key flows, including the search page, checkout, and shopping cart.
At DuranWealth, I designed dashboards and automation systems that streamlined client operations and boosted workflow efficiency for 1,000+ users across legal and financial teams.
How Can I Help?
Let’s turn your vision into something amazing.
Testimonials
Work Experience
Extensive experience in Design and Strategy.
Jan 2022 - Present
Co-Founder & UI/UX Designer
Jun 2023 - Nov 2024
UI/UX Product Designer at
Marketing Growth Specialist at
Dec 2018 - Mar 2021
Branding Manager at
Let's Work Together!
Unlike traditional agencies bogged down by meetings and contracts, I cut the fluff and focus on delivering great design. Here's how it works:
Just send your design or sketch idea, share your vision, and maybe include a few examples, that's it. 🚀 No delays, no bureaucracy, just fast, high-quality work. Great design doesn't have to be complicated or pricey, it just has to work.
Feel free to send me a message. 👇